Getting into Details
This is one of the most important activity that a few do, however most do not do. Normally whenever we encounter any situation in life where we needed to do certain things we generally skim the surface and come up with a solution. This is seen happening everywhere in our work place, at home. 
A classic workplace example happened which explains the caption above – Details the difference between good and great stuff.
my work needed me to open a channel – Super Stockiest ( SS) in AP & Karnataka which would help me expand distribution and increase my product presence in smaller than 0.50 lac POP towns.
We identified 12 SS in AP and 12 SS in Telangana whom we wanted to appoint – the strategy was in place and infra was also put in place my team just needed to go meet the SS and get him to buy my products which in turn would go to different Sub Stockiest ( SUB ) in the district.
The first month 3 parties were activated in Telangana none in AP.
the second month 1 party in Telangana and one in AP. then came the question why was this not a success – the answer to the question are multi fold
- parties are not interested
- let us wait and watch
- will begin operations from next month onwards
- let ISRO first launch its satellites then we would see.
but when getting into the details I found out that in one case where the party was activated my team just visited 7 SUB instead of 18 that were available and he conveniently termed this as a failure.
goods never moved from SS to SUB and no point was made to address this hence this flopped, there was no conviction from the team that this would help in overall increase in business. this was a activity that need be done so for the sake of doing this it happened.
this is just one example of getting into details how it could transform you and your thinking if this could be incorporated in daily life – life would be much better and easier.
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